Capturing you visitor’s email addresses can in turn increase your conversions, sales, and profits. Which manner, however, is the best in order to capture those email leads? This study shows the conversion rates variations between subscribers captured with the use of pop-ups, and without the use of pop-ups.
The study concluded that the use of pop-ups increased email subscribers by 190%. You can practically double your email subscribers simply by implementing a pop-up.
There is, however, a downside to it. You must be careful when applying a popup as to not annoy your visitors. Some people may get angry and never come back to the site.
